Helping colleagues by explaining SEO
I took some time off recently to develop new systems for my business. We are not quite finished, but we are getting close. I have been out of pocket so long, someone stopped and asked "Where have you been"? I had to think about it for a few minutes. Then I began explaining about the new system I am creating and the SEO process we are working through. This person asked if I would take a few minutes to give them a little bit insight for SEO.
I immediately thought of one of my recent post on Active Rain, titled Online Marketing is a Lot Like Playing Pinball. I took him through the general process of SEO. The steel ball is a quality post. It can be a press release, article, blog post or just a good quality link. The only way to keep your points moving up, is to keep the ball bouncing around. So I asked him, What is most important when building your first website? He didn't have an answer. So, I took him to Condos and Resorts.com, a website that ranks high in the search engine. I explained, how you can have a ranking website and still not produce quality traffic.
The user interface is the most important aspect of a website. User friendliness is the most important thing. The next most important thing in the The Online Marketing Process is to make your website search engine friendly. The website should be optimized by Selecting the keywords for your website.